Connected Car
Or would you rather spend a million dollars to change something that no one is going to see?" The Atlas is built on the German automaker's MQB platform, which was upgraded with a new electrical architecture beginning with the eighth-generation Golf. In North America, the Atlas and Atlas Cross Sport are VW's most profitable vehicles, according to the brand. Through the first half of the year, Atlas sales are down 4.6 percent to 25,423, while Atlas Cross Sport sales are up 10 percent to 15,205. Besides their sales performance, VW could justify the extensive product intervention in the Atlas and Atlas Cross Sport to boost them as the automaker continues its promised transition to an all electric vehicle lineup.