Connected Car
US adults will spend more than 7.5 hours on connected devices each day this year, up an hour from 2020, per our forecast. Here’s what advertisers need to know about time spent with mobile devices and connected TV (CTV), which combined make up more than three-quarters of US digital time spent this year. Time spent with mobile devices has grown from just over 3 hours a day in 2019 to 3:50 in 2023. However, unlike CTV or gaming, which have pretty singular uses, “the smartphone is kind of like the Swiss Army knife of connected devices. Digital audio may be the next big thingAs homes become more connected, consumers may end up spending more time with digital audio via CTV, said Wurmser, opening additional advertising opportunities for brands.