Autonomous Trucks
Tata Prima has introduced ADAS to its premium Prima range of trucks and this TVC shows how it makes the trucks safer. The TVC shows a truck driver and his helper driving on an empty highway. Driving without any concentration, the truck driver could not see the truck, which was just ahead in their lane. Sensing the close proximity to the truck that had stopped ahead in the lane, the ADAS system applies autonomous brakes on the truck and avoids any kind of collission. Most heavy vehicles get involved in accidents in India due to the stresses that Indian drivers feel.