AI marketing glossary—key words and terms brands need to know


Image Recognition

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While generative AI is a subset of AI, when we say AI we don’t necessarily mean tools that generate content. Related: A generative AI guide for brandsChatbots: The programs running inside messaging apps and on websites that help consumers perform simple tasks. The recent boom in generative AI bots like ChatGPT and Bard will enable these services to be far more advanced and human-sounding. ChatGPT: A generative AI bot created by OpenAI, which uses GPT technology (see below) to produce an output based on an input. DALL-E: Another generative AI bot created by OpenAI, though its function is in generating images.