Apple's massive success with CarPlay paves the way for automotive ambitions

Apple introduced CarPlay in 2014 as a way to integrate the iPhone and a car's dashboard. Around the world, over 80% of new cars sold support CarPlay, Apple said last year. But it ensures ongoing loyalty of iPhone users and gives Apple a pathway into the auto industry if it wants to expand. Through CarPlay, users can pull up Apple or Google Maps, play Apple Music or Spotify, or dictate a text message to send home. 34% of CarPlay users surveyed in 2018 by Strategy Analytics said they only use CarPlay when in their car, and 33% said they mostly use CarPlay.