Connected Car
Car buyers look to dealers to be trusted advisers, helping them understand the huge trove of data at their disposal. While the buying experience largely begins online, car buyers still say they find the in-person process important. That’s according to the newly released 2023 Capital One Car Buying Outlook (CBO)—a survey of dealers and car buyers to better understand their perspectives on the car buying process. Trust, driven mostly by transparency throughout the process, helps dealers as much as it helps car buyers. The same survey also found that car buyers who trust dealers are four times as likely to feel that the car buying process is transparent.