Connected Car
Srivastava noted that the company has over 1,000 plus digital touch-points across India to assist customers through their car-buying journey, from enquiry to booking. The country's leading carmaker has partnered with leading online platforms like Google and Facebook bringing global digital expertise to dealer teams. "At Kia, online sales and staying connected digitally with our new-age customers have been a priority since the launch of our very first product Seltos in the Indian market. The current pandemic has led to faster adoption of online sales across categories. The dealership staff are being extensively trained to facilitate car purchase at home for customers, he added.