Image Recognition
Visitors are lined up at Hana Bank's pop-up store in Seongsu-dong, eastern Seoul, July 19. Courtesy of Hana BankBy Lee Yeon-wooBanks are striving to appeal to younger customers by reshaping their image to appear more youthful and dynamic, launching pop-up stores and user-friendly mobile payment systems. Banks are wooing younger customers as the rise of digital technology in financial environments presents a challenge despite the traditional banks' historical dominance in the market. Launching pop-up stores is one of the most common yet effective strategies employed for changing a brand's image. Inside view of Woori Bank's WON THE VIBE pop-up store in Hapjeong-dong, western Seoul / Courtesy of Woori Bank