Image Recognition
But for publishers with a strong print portfolio the question has become how they can use those print products to open the funnel to e-commerce revenue without being too interruptive. Both Grazia and Heat are set to incorporate new scannable images – without the need for QR codes or watermarks – from May 17. Its CEO, Julia Raphaely, said: “We started placing QR codes around the magazine but in a very integrated way, because you don’t want to suddenly become a catalog. Cosmopolitan, for example, has been including QR codes linked to Amazon storefronts for years, having expanded the practice to its US market in 2019. In-house brand magazines like Lush Times also include QR codes as a major part of their marketing funnel.