Image Recognition
Alongside Live View directions in Maps and 3D Animals, Lens is one of Google’s key investments in augmented reality. Google UK is now promoting the visual search tool with a “Behind the Lens with Google Pixel” promo campaign. The feature is being demoed on Pixel phones, and Google specifically touts the integration in the native Camera. Previous Google Lens campaigns involved newspaper ads for season 3 of Stranger Things that “came to life” with AR. This Google Lens promo (and new stat) comes as Apple on Monday announced Live Text and Look Up.