Build-to-Order Vehicles: Is Your Sales Team Ready?

Ford reported one-third of new Ford sales between September 2021 and March 2022 came from customer orders. Selling build-to-order is a whole new ballgame that requires new tools and training. It’s a good idea to create build-to-order email and text lead response templates, as well as phone scripts. However, the salesperson must be prepared to be the expert consultant, well-versed in ordering and able to explain vehicle trim levels and all available options. Create a VIP parking space for customers picking up vehicles and prominently display the customer’s name on the vehicle.