CDK Buys Digital Auto Retailing Company Roadster

In what’s billed as a potential game changer, automotive information technology provider CDK has acquired Roadster, a digital auto retailing company. First, they say, it will equip CDK dealer clients to compete with and possibly exceed the capabilities of digital-first used-vehicle chains, such as Carvana, that have expanded rapidly in recent years. Second, the Roadster-CDK parties say the acquisition will provide an Amazon-like experience that allows CDK dealer clients to sell vehicles virtually end-to-end online. With Roadster, “we will deliver that seamless, frictionless customer experience,” CDK Chief Operating Officer Joe Tauteges tells WardsAuto. “The market will see substantial changes.”Roadster’s functionality is embedded in dealer clients’ websites.