Connected cars in India: Transformation of industry, roadblocks and strategy


Connected Car

ARTICLE SOURCE

Indeed, connected cars and services will be a critical differentiator of our times. Connected cars – transforming the automotive industryA global Capgemini study, Connected Vehicle Trend Radar 2: The road towards profitability for automotive connected services, states that more than 350 million connected cars are expected to hit the road by 2023 – almost 24% of all cars worldwide, up from 8% in 2018. The availability of connected services ranges from 20–70% (as a proportion of cars sold where TCU-/dongle-based connected services are an option) across different non-luxury, non-premium OEMs. Roadblocks along the connected journeyThough huge revenue-generation opportunities related to connected services exist, research shows that customers are still not ready to pay for the connected services that OEMs offer. As the impact of the COVID pandemic wears off and people mobility begins, the automotive industry is best placed to drive the charge towards Industry 4.0.