Connected Vehicle Technology Is Becoming Key Selling Point

LIVONIA, Mich., Aug. 15, 2023 (GLOBE NEWSWIRE) -- New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent, a top data analytics and advisory firm with experience counseling the world’s largest automotive companies. Additionally, approximately two-thirds of all EV Owners, EV Intenders and luxury car owners say they will not consider a BEV unless it has connected car technology. “If a BEV doesn’t interact seamlessly with future EV buyers’ connected life, it may become a barrier to purchase. On the other hand, given the growing tech orientation of future EV buyers, there is greater opportunity for connected vehicle services among EV buyers than among the general new-car buyer population.”Additionally, connected car technology can help shoppers overcome some key BEV purchase barriers. Beyond addressing BEV barriers, 44% of shoppers believe connected vehicle services would make BEV ownership more convenient.