Consumers Are Actually Very Willing To Pay For In-Car Subscriptions

Would you be willing to pay for a subscription? Thus, automakers have tried to switch to subscription services for vehicle features as a way to make up for some of that lost cash. The consensus on the internet has been that subscription services are not good, and no sane driver would ever pay for that. Yet, a new survey from S&P Global shows that a lot of consumers are willing to pay subscription services for vehicle features. The study also found that consumers would be willing to let an automaker access their data if that meant getting a feature for free.