Connected Car
GM CEO Mary Barra said the company believed vehicle owners would pay $135 a month for in-car subscription services. Stellantis CEO Carlos Tavares would generate more than $22 billion annually through in-car services by the end of the decade. Once consumers experience connected services, they are overwhelmingly satisfied and likely to resubscribe, according to a recent global consumer survey of nearly 8,000 consumers conducted by S&P Global Mobility. That’s because, once exposed, consumers are pretty happy with their connected services subscriptions. Paid upgrade safetyfeatures, such as high-beam assist and driving-video recorder, earned the highest satisfaction – 89% — of all connected services.