Connected Car
Thursday, August 17, 2023Recently, the California Privacy Protection Agency (CPPA) announced its new initiative in investigating the data privacy practices of connected vehicle (CV) manufacturers and the related technologies. Generally, the CPPA will focus its regulatory efforts on retail, advertising platforms, online platforms, and hospitality sectors. And remember, the CCPA categorizes a consumer’s precise geolocation as “sensitive personal information,” which is afforded special protections (i.e., the precise geolocation of the CV). Right to DeleteConsumers may request that a business delete their personal information. Now, as the CPPA begins its enforcement of the CCPA, CV manufacturers should consider whether the CCPA applies to their business and what they need to do to comply.