Connected Car
CDK's study showed 46 percent of car buyers said their sales process took more than two hours. "And on the consumer side, customer experience is just as important as pricing." Wait times for F&I as a pain point is not new, Roberts added, while noting she sees improvement in the sales process. Meanwhile, the average F&I manager head count rose to 4.4 in 2022 from three a year earlier, CDK's study showed. She recommended introducing F&I menu options to car buyers earlier in the sales process, including online, to improve customer satisfaction.