Data Privacy Rules Hinder Hotel Industry's Quest for Frictionless Experience

TORONTO — A common goal of the hotel industry's implementation of technology is a "frictionless" experience for guests, but several hurdles remain in the way of making that reality, according to experts. "Before we even look at the technology, we need to look at the legislation and the laws," he said. Several panelists noted the challenges that varied data privacy regulations around the globe present to hoteliers and deploying new technologies. "We're getting there, but the challenge right now is data privacy laws are getting more and more stringent," he said. He said a lot of systems are focused on customizing a digital experience for consumers, but luxury hotels need to use that data to customize the in-person experience, as well.