Connected Car
Dealers may have an opportunity to boost customer loyalty and revenue by offering free trials of connected services, research suggests. A 2023 study by S&P Global Mobility found 28% of consumer respondents either did not know connected services were available and/or the dealer did not offer or even mention the services. Initial exposure is critical to win over customers, notes Yanina Mills, senior technical research analyst at S&P Global. And when consumers subscribe to such connected services, dealers can offer them optimized maintenance packages or deals on basics, including tire rotations and oil changes. It is the dealership’s job to help expose (customers) to (the connected-car services) by being proactive.”