Digital retailing was not a thing the last time I bought a car


Connected Car

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The last time I purchased a car was more than 16 years ago. At that time, digital car shopping was not part of the equation. Thus began a long process of negotiation and a long afternoon at the salesperson's office. After holding firm to the price I was willing to pay (a few thousand dollars below Kelley Blue Book listed value), we shook hands and I bought my car. They focus on areas including customer experience management software, automation of dealership marketing, dealership management system improvements and more.