Ford Hopes BlueCruise Trials Will Boost Subscriptions


Autonomous Vehicle News

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Hands-free driving options are not flying off the shelves at Ford, General Motors, and other automakers. Ford is offering buyers and lessees of some 500,000 2024 models a free 90-day trial of its BlueCruise feature to boost interest. BlueCruise is becoming standard on more Ford vehicles so that customers can choose to activate the system after driving the car away from the dealer. BMW’s Extended Traffic Jam Assistant provides hands-free driving at speeds up to 40 mph (64 km/h) on certain highways. Despite its name, Full Self-Driving isn’t yet a self-driving system, though Tesla says it will be at one point in the future.