Autonomous Vehicle News
Ford Motor Co. on Thursday announced the formation of a unit that will develop automated driving technology for the automaker's vehicles. Dubbed Latitude AI, the unit will be a wholly-owned Ford subsidiary that initially will focus on developing a hands-free, eyes-off system for next-generation Ford vehicles, according to a news release. The announcement comes months after Ford disbanded Argo AI, a self-driving vehicle technology company in which the automaker was a major investor along with Volkswagen AG. Ford hired about 550 Argo employees to continue working on ADAS technology for the automaker, in areas including machine learning and robotics, mapping, and cloud platforms. "We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles," Doug Field, Ford's chief advanced product development and technology officer, said in a statement.