Connected Car
A new invention from Ford could have roadside billboards beaming back personalized advertisements onto dashboard screens. According to a patent published on May 6, Ford wants to add a sensor capable of reading billboard interfaces and sending that data to a car's dashboard for the purpose of displaying ads. In the patent, Ford gives the example of an advertisement for a hot dog stand. In September 2020, Ford CEO Jim Farley said the company was looking extensively at ways to generate revenue from connected vehicles, according to Ford Authority. The 58-year-old Farley added the company will have more to say on its connected car initiatives at its investor day on May 26.