Connected Car
Ford has come out tops among the volume brands in the 2023 Automotive Innovations awards, held by PricewaterhouseCoopers (PwC) and The Centre of Automotive Management in Germany. Ford was named ‘Most Innovative Volume Brand 2023’ and also scooped category wins for ‘Autonomous Driving & ADAS’ and ‘Connected Car Services’ for volume brands. Volkswagen was named Most Innovative Company, while Mercedes-Benz took top honours among the premium brands. The judges looked at innovations from 29 global car groups representing more than 80 brands. Ford received an overall score of 91.2 points, ahead of second-placed VW (82.0 points) and third-placed Toyota (64.6 points).