Ford's axing of Fiesta, Focus cars epitomizes industry disruption

And by 2025, the compact Focus will follow suit. The Fiesta and Focus are good examples of this long-predicted turmoil. This transformation has taken longer to play out in Europe, where pickups are not nearly the phenomenon they are in the U.S. and small cars are still big-sellers. But while Europe’s compact- and small-car segments have remained relevant, they are also extremely fragmented. Eight of the 11 best-selling models in the region last year were small cars, according to market researcher JATO Dynamics.