Connected Car
Whether looking for movies, music, TV shows or podcasts, consumers want personalized recommendations that meet their entertainment needs. Xperi provides a platform for original equipment manufacturers (OEMs) to engage their audience, regardless of whether it is through a smart TV or in the car. “The demand for digital entertainment services continues to grow as consumer engagement builds on gains made in recent years,” says Greg Ireland, IDC’s Future Consumer research director. This approach can build brand affinity, and drive TV demand, viewership and retention for content services. Xperi®, TiVo®, DTS®, HD Radio™, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries.