Full potential of connected vehicles held back due to consumers’ privacy concerns: Deloitte study

Full potential of connected vehicles held back due to consumers’ privacy concerns: Deloitte studyDeloitte 2023 Global Automotive Consumer Study reveals 30% of US consumers do not trust anyone with their vehicle data; opportunities to provide vehicle health, traffic and road safety updates are being held back, particularly in EuropeA recent global study has revealed that 30% of US consumers do not trust anyone to manage the vast amount of data being collected by today’s increasingly connected vehicles. As vehicles have become more connected, their functionality has grown increasingly data-driven. “The industry’s current solution is to lock that functionality behind an impenetrable legal waiver that must be begrudgingly accepted before access is granted,” said Peter Galek, Product Engineering Director at VNC Automotive. Need for enhanced transparency“Perhaps automotive OEMs should take a leaf out of the tech industry’s book,” suggests Tom Blackie, CEO, VNC Automotive. Shining a little extra light on these new digital features creates the opportunity to turn these trust issues around,” concludes Blackie.