Geely unveils new electric car brand to take on Tesla, BYD


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Linda LewBloombergChinese carmaker Zhejiang Geely Holding Group Co. unveiled a new high-end line of electric cars as part of a push to make up lost ground to Tesla Inc. and local powerhouse BYD Co. Shipments of the yet-to-be-priced plug-in hybrid electric L7 SUV will start during the second quarter, Geely said, also showcasing a battery-only prototype that’s near production. Geely, one of China’s largest private automakers, already has a suite of electric vehicle brands, including pure battery premium line Zeekr, which it launched in 2021. Four of Galaxy’s offerings will be long-range hybrid electric vehicles including the L7 SUV and L6 sedan, while three will be battery EVs. Annual sales were 1.43 million last year, including internal combustion engine cars, compared with a company target of 1.65 million.