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AKRON — Goodyear's Rich Kramer described the tire industry as being at an "inflection point," where technology and data are changing mobility completely. Kramer spoke at the Akron Roundtable event at the John S. Knight Center in downtown Akron to mark the company's 125th anniversary. "Our history has revolved around commonalities and patterns that have been repeated through generations of change," Kramer said. Instead of seeing automobiles as a threat to their carriage tire business, Goodyear evolved business to support the new industry. A shortage of natural rubber in WWII was the impetus for Goodyear and other tire makers to work together to refine and master synthetic rubber," he said.