Google AI for GM OnStar Interactive Digital Assistant


Connected Car

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Since its launch in 2022, GM’s OnStar Interactive Virtual Assistant (IVA) has been powered by advanced, intent-recognition algorithms that use Google Cloud’s conversational AI technologies, providing OnStar Members with responses to common inquiries, as well as routing and navigation assistance. The successful deployment of Google Cloud’s AI in GM’s OnStar service has now opened the door to future generative AI deployments being jointly piloted by GM and Google Cloud. Since then, the number of GM vehicles with Google built-in has grown, giving customers easy access to Google Assistant, Google Maps and Google Play, directly from their vehicles’ center displays. That collaboration soon expanded to the deployment of Google Cloud’s conversational AI technology, Dialogflow. GM’s initiative to place Dialogflow into its OnStar technology will earn technology industry recognition at Google Cloud’s annual Next event in San Francisco.