Guest commentary: Auto dealers, you can't afford to ignore revised FTC Safeguards Rule


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According to a dealer-focused webinar poll cited by AutoSuccess, 36 percent of respondents said they're just getting started with their Safeguards Rule compliance plans, and only 25 percent were close to done. The revised FTC Safeguards Rule put an emphasis on data protection and robust security measures. To comply, dealerships must strengthen access controls and implement multifactor authentication on accounts with access to customer financial data. A key part of the Safeguards Rule requirements is a data security program with identity and access management support. Since nearly all dealerships store customer financial information, the Safeguards Rule applies.