Guest commentary: Who will own the connected mobility experience? (Hint: it's a trick question)

Each of these players in the connected experience arena aims to deliver seamless experiences that provide value to their customers, and they all bring something unique to the task. However, the complexity of the typical automobile means that automakers, tech companies and suppliers may need to collaborate rather than attempt to fully dominate the experience space. Branded automaker customer data platforms might be ideal for the manufacturer, but they may not meet the customer's needs. Currently, there appear to be two scenarios for connected mobility experience creation. In one, automakers leverage big tech data by building their experiences on tech companies' auto platforms, co-developing experiences based on shared data.