How are those in-car features subscriptions going?

After purchasing a car, automakers like General Motors and BMW are charging customers for in-car features, such as heated seats. “Consumers are welcoming to the idea of subscriptions because it gives them exposure to features or technology that they may not have had in the past,” said Yanina Mills, senior technical research analyst at S&P Global Mobility. S&P reported that in-vehicle exposure to the features is better than education to grow demand and foster satisfaction and retention. It noted that 45% of respondents had the service activated at the dealership, typically as part of a free trial period. Once exposed, consumers are happy with their connected services subscriptions.