Connected Car
How is electrification changing Europe’s luxury car segment? Luxury vehicles have a unique clientele. As new luxury electric vehicles (EVs) hit the market, battery-electric vehicle (BEV) and plug-in hybrid (PHEV) registrations are on the rise. In February, chairman of the board of management of Mercedes-Benz, Ola Källenius, once again committed the luxury brand to electrification. Consumers purchasing luxury vehicles pay a premium for the best possible products and experiences.