Connected Car
Mercedes-Benz raked in a healthy profit by forcing owners to pay for features already fitted to their cars in 2022. That’s a drop in the ocean compared to the A$3.13b it plans to earn from monthly or yearly payments by 2025, however. This will have a huge impact on our software-enabled revenue.”Subscriptions are live on Mercedes-Benz models abroad, but not in Australia. When contacted about plans to roll out pay-to-play features on cars Down Under, Mercedes-Benz Australia had “no comment” to offer. Mercedes-Benz isn’t the only brand looking to move into monthly or annual payments from its customers.