Image Recognition
The PR industry’s use of AI comes as creative agencies deploy it in varied ways, including using image generators such as DALL-E 2 in ad campaigns. AI is “no longer seen as giving a competitive advantage, it’s about ensuring [companies are] not left behind,” said Noshir Contractor, the Jane S. & William J. Along with Edelman, PR agencies and holding companies including Stagwell, Interpublic Group of Cos. agency Weber Shandwick and marketing and communications agency Boathouse have created tools to measure public sentiment or target relevant journalists. Related: A generative AI guide for brandsEdelman frames its trust data as what sets the platform apart. Other tools include Stagwell product PRophet, which was created in 2020 and is part of the holding company’s suite of marketing tech tools.