Connected Car
Secondly, the in-car payment experience needs to be comprehensive, efficient, and integrated. To make in-car payments successful, the entire user experience needs to be complete and deeply integrated with the navigation, including locations without transaction capabilities. A deep integration of in-car commerce with these systems differentiates the in-car solution from any external smartphone app and creates unique in-car user experiences. The success of in-car payments will depend on the customer focus at the automakers. This will now facilitate and further accelerate the deployment of in-car payment solutions that drivers have long been demanding.