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IndiaMart Utilizes Artificial Intelligence to Expand B2B Networking, Plans to Increase WorkforceBy StartupStory | July 23, 2023Indian B2B marketplace, IndiaMart, is leveraging artificial intelligence (AI) to enhance its match-making capabilities and expand its customer base. The platform’s user base has grown to 2.80 lakh users over the past 18 months, and to accommodate the increased traffic, IndiaMart plans to add approximately 1,000 people to its workforce annually. In a bid to leverage increasing international trade involving Indian suppliers, IndiaMart has re-launched its export offering, witnessing about 7,000 exporters using the platform since 2021. IndiaMart reported a 78% rise in net profit at Rs 83 crore in the April-June quarter, primarily driven by an increased user base leading to higher revenue. The platform’s strategic use of AI and focus on customer-centricity is set to further solidify its position as a leading B2B marketplace in India.