Connected Car
Sony brings crucial software knowledge that will allow Honda to meet head-on competition from a new breed of car makers that put the digital experience ahead of the physical. Tesla got the ball rolling, but the momentum is being carried forward by China, where car makers are joining forces with tech giants to redefine what makes a premium driving experience. Without Sony’s help, Honda would struggle to counter their attack. “Software-defined is another world for Honda, quite different and quite difficult," said Mizuno. It will also take the car from prototype to production model and build it in one of its production facilities.