KERV Partners with Audi and PHD Media to Launch First Dynamic Destination OTT Campaign

AUSTIN, Texas--(BUSINESS WIRE)--KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion to KERV TV. Audi of America was the first advertiser to utilize KERV’s Dynamic Destination for an OTT ad campaign, in partnership with PHD Media, the global media and marketing communications agency. Leveraging Dynamic Destination, Audi of America and PHD Media were able to capture the uninterrupted attention of over 98 percent of the 14.1 million total viewers, driving users located in 115 different zip codes to their local Audi dealership. Directing consumers to more relevant landing pages with KERV’s Dynamic Destination adds value to each QR scan/snap, ultimately increasing the propensity to consider and convert. Audi and PHD Media successfully turned a single video into personalized user experiences based on individual scanners’ locations by leveraging KERV’s cutting-edge dynamic technology.