Connected Car
Mahindra Electric Automobiles Limited, a subsidiary of Mahindra & Mahindra, has announced its collaboration with Padma Bhushan and Academy Award-winning music composer AR Rahman to craft Mahindra's sonic identity in its fleet of electric vehicles. Unlike ICE vehicles, electric vehicles do not produce any sound since they have a battery-powered motor under the hood. Therefore, companies add artificial sounds to raise the safety quotient of these electric vehicles. In a bid to do the same, Mahindra has now collaborated with music maestro AR Rahman to bring tailored sounds to its “born electric” vehicles, namely the XUV400. Along with AR Rahman, Mahindra has also collaborated with HARMAN and Dolby for the integration of Dolby Atmos in its fleet of electric vehicles through 360-degree surround sound solutions from HARMAN.