Market Insight: Big EV plans for Mitsubishi


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AUSTRALIA and the Oceania region feature prominently in a three-year business plan unveiled this month by Mitsubishi Motors that outlines plans to concentrate management resources in the region with the aim of increasing sales, market share and revenue. There will also be a continuation of ICE vehicles including a new ute, people mover, a small SUV and a seven-seat SUV. Previous plans targeted a lean and agile business structure that was put in place through structural reforms, including the integration of Mitsubishi into the Renault-Nissan Alliance. “In terms of business, as well as working on value chain expansion, Mitsubishi Motors will take on the challenge of new business to create new future sources of revenue. Locally, it also plans to concentrate management resources in ASEAN / Oceania, and increase sales volume, market share, and revenue.