Maserati will never enter a price war with competitors, CEO says

MILAN -- Maserati will never start or get involved in a price war with competitors, CEO Davide Grasso said. "We would be completely strategically off-balance if we did that," Grasso told a press briefing on Friday. That's why it's important that we're not led by volumes," Grasso said. "Our goal is to make the best cars we can make for somebody to appreciate it and pay the price." Maserati delivered 15,300 vehicles in the first half supported by the Grecale SUV and the Gran Turismo.