Mercedes targets luxury buyers in Malaysian all-EV push


Autonomous Vehicle News

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EVs already make up 30 percent of Mercedes’ Malaysia lineup, and the company said future plans for EV and combustion engine cars will “echo” its global direction of going full-electric by 2030. Despite being locally assembled, the EQS 500 4Matic starts at 649,000 ringgit ($142,000) -- making it the most expensive EV in the market. By comparison, Tesla’s Model Y SUV starts at 199,000 ringgit (about $43,400), while BYD’s Dolphin EV starts at 99,900 ringgit (about $19,700) and its Atto 3 from 149,800 ringgit (about $29,600). Plangger said Mercedes is more focused on the “value” it’s able to provide customers as a luxury brand, instead of pricing considerations. “At the end, it’s not about price, but what can you offer your customers for that price,” Plangger said.