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MPs privately acknowledge that the actual policy announcements differ only slightly to existing strategies, but it’s a game of red meat rhetoric. “Rishi needs to throw red meat at some of my colleagues but I’m not sure inheritance tax does it for me,” one MP said. But red meat rhetoric or not, Mr Sunak will struggle to make any real impact on wider polling figures whist the cost of living crisis rages on. Recent research by centre-right think-tank Onward shows that voters generally support net zero policies but want politicians to stick to their promises around it. The public would like to hit the net zero target, and are concerned about climate change.