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NewsThe move is the latest in a string of AI-related investments from the South Korean telco, reflecting its ambitions of becoming an ‘AI company’This week, SK Telecom (SKT) has announced that it has become the third-largest shareholder in Persona AI, a South Korean AI technology firm focussing on AI contact centre (AICC) solutions. Persona AI has developed a natural language processing engine capable of voice recognition and sentence analysis that can directly handle customer interactions. SKT says it will work together with Persona AI to co-develop further phone and chatbot products, incorporating SKT’s NUGU speech recognition and text-to-speech technologies alongside Persona AI’s natural language processing and generative technology. “We plan to expand the ecosystem so that voice AI can be used not only in AICC but also in various industrial areas,” said Lee Gyu-sik, SK Telecom’s AICC business manager. For SKT, the investment in Persona AI is the latest addition to their growing portfolio of AI investments, including, most recently, a $100 million stake in US AI firm Anthropic.