Sony and Honda's "Afeela" car showcases automotive's high-tech future


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Why it matters: As cars get closer to driving themselves, the software-defined passenger experience will differentiate brands from one another. The features of the Afeela prototype, while still under development and subject to change, represent broader industrywide trends. The music pumps through the seat and the movie's sound effects surround you as Spidey swings through city buildings on the car's dashboard screen. Afeela cars will also have automated driving features. 💭 Kate's thought bubble: With automated driving features and a curated entertainment experience, the Afeela car is not just about getting from point A to point B.