Tesla leads, Jaguar Land Rover lags in digital-focused ranking of automakers


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Stellantis ranking underlines a key problem that faces most long established brands. They are not achieving their promised evolution into technology companies from automakers fast enough. 1 followed by China's Nio and Xpeng, with U.S. EV startups Rivian and Lucid rounding out the top five. Pacheco said that companies with a software-first corporate culture scored higher than those that are still talking about becoming technology companies. "If an automaker is not very good in terms of selling online, then they will have great difficulties selling software," Pacheco said.