The Appeal of Vehicle Performance, Execution & Layout Declines


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Automotive Performance, Execution and Layout (APEAL) Study,SM there is a consecutive year-over-year decline in owner satisfaction. “Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. Electrified vehicles close APEAL gap with gas vehicles: The overall APEAL Index score for gasoline-powered vehicles is 843, tied with plug-in hybrids. Tesla vehicles are summarized separately due to their high weight in the BEV segment. Satisfaction with Tesla declines: Tesla, with a score of 878, remains one of the higher performing brands in the industry.